Dataflex Launches New Product Range and Website

Dataflex has launched an entirely new client experience following a revamp of its website, refresh of its product range, and the introduction of a tool to improve product selection and purchasing - in a typical example of how the company invites and responds positively to client feedback.

Renewed product assortment

Dataflex has created four new collections with each its own unique value proposition. They offer a total ergonomic solution in terms of design, functionality and price. In the Viewmaster, Viewlite, Viewmate and Viewgo collections customers can quickly and easily put together a coherent selection of products that makes optimum use of their budget. The fifth collection Addit consists mainly of additional service products that have been specially selected to complement all four main collections. The new Viewgo collection is a new departure for Dataflex that shows how 'affordable' doesn't have to mean compromising on style or quality.

New website

With its bright, fresh look-&-feel and many high quality images and mood shots, the new website gives a strong impression of each collection. The simplified layout offers a clear overview of the product groups and all specifications for each product. Dataflex introduces two tools in the new website to help their customers find the monitor arm of their choice.

3D Monitor arm building tool

The Viewlite Configurator makes it possible to easily compose an ideal solution within the extraordinary range of the Viewlite collection. This advanced software tool shows you components in 3D as it guides you step by step through the virtual construction process.

In the Product finder, clients need to select all conditions that apply for their situation; as a result, the tool finds all options possible. Take a look at www.dataflex-int.com

Positive client experience

The whole operation is for a greater part the result of the feedback of clients and partners. "Every year, we carry out a customer satisfaction survey," explains CEO Roderik Mos. "It was increasingly clear that our image as a company didn't reflect the positive experience people say they have when dealing with us. We wanted to put that right, and thus overhauled several key aspects of our business. This way potential new Dataflex clients and partners should get that same positive impression from the start."