Clothing retailer Bonmarche has selected Fresh Relevance as the personalisation platform for visitors to its online store.
Established in 1982, Bonmarche is the UK’s largest value retailer for ladies clothes, selling a wide selection of women’s clothing in sizes 10-28.
Integrating its website with the Fresh Relevance platform will provide the retailer with more refinement of its metrics, including social proof, and support online engagement by delivering a more personalised shopping experience.
Mike Austin, SVP Personalisation at Fresh Relevance, says: “We’re delighted to welcome Bonmarche to the Fresh Relevance family and are excited to help them provide a more relevant experience online.”
