Following the launch of a sustainable design concept at McDonald’s restaurants in Carbonne and La Guerche de Bretagne, France, WeWantMore has unwrapped a new circular design for the chain's restaurant in Bourse, Brussels.
As part of its undertaking to meet demanding 2050 net zero targets, the American convenience food provider commissioned the architectural studio to create a sustainable design for its dining areas focused on the concept of decor circularity.
The restaurant represents part of Belgian history as it was the first to open in the country, and every aspect of the design from circular furniture to energy-efficient lighting has taken account the need to minimise environmental impact while providing a superior dining experience.
McDonald's commitment to sustainability includes:
The restaurant additionally incorporates innovative decorative elements including natural cork on the walls, partition walls made from recycled coffee grounds, and cardboard sunshades - a sustainable approach to refurbishment that will gradually be applied to other decorative elements.
Our new McDonald’s restaurant design bridges creativity and sustainability through a focus on décor circularity, elevating the way design meets the needs of our customers and employees.
Ruud Belmans, WeWantMore Founder and Creative Director, comments, "With this concept, we want to show that sustainable design can be bold and fun while making a significant difference.
The main progress was made by choosing the right materials and designing the furniture and interior elements from scratch, simplifying as much as possible.”
Ruud Belmans, WeWantMore Founder and Creative Director, comments, "With this concept, we want to show that sustainable design can be bold and fun while making a significant difference. The main progress was made by choosing the right materials and designing the furniture and interior elements from scratch, simplifying as much as possible."
Not only does the new décor have a bright, optimistic look, but the circularity principles provide a sunny outlook to the future of how we will be feeding and fostering community.”
