BaxterStorey is celebrating the graduation of 20 colleagues from its reimagined Service Academy which supports the development of front-of-house teams across the UK.
Previously delivered in high-end locations with set entry requirements, the Service Academy has now been redesigned to make its programme more inclusive and accessible, and is now open to anyone in a front-of-house role who wishes to develop their hospitality leadership skills.
All places on the programme are fully funded.
The refreshed Academy reflects its wider Equity, Diversity & Inclusion ambitions, ensuring that development opportunities are available across different regions, job levels and locationtypes.
As part of the updated curriculum, participants explored BaxterStorey’s Hospitality 360 Manifesto and the company’s ‘Experience Five’ framework.
This focuses on five non-negotiables of hospitality delivery: starting strong with effective first impressions; staging spaces with clarity and impact; engaging guests with energy and warmth; enhancing the experience through attention to detail; and ensuring interactions end as meaningfully as they begin.
This cohort has embraced the journey with real passion, and the feedback from their managers shows how powerfully the programme is already elevating performance across our business.
Speaking at the event, Sean Marcs, Learning and Development Manager, said: “Reimagining the Service Academy has opened the door for even more of our brilliant colleagues to grow and shine.
By breaking down barriers, we’ve created development that’s accessible, practical, and rooted in the everyday realities of exceptional hospitality.
The graduation event brought together learners, senior managers and trainers to recognise the completion of the programme and to outline how the revised approach will continue to be offered more widely across the business.
The Service Academy is part of BaxterStorey’s continued investment in growing the skills and confidence of front-of-house teams, to deliver consistently exceptional hospitality; whilst supporting every individual on their career journey.
