Sodexo has deployed 14 Mashgin self-checkout kiosks at the Darrell K Royal-Texas Memorial Stadium in Austin, the home of The University of Texas Longhorns.
The new point-of-sale, touchless self-checkout kiosks have already sped up concession checkouts at six locations across the stadium, helping college football fans get back to enjoying the action on the field quicker.
Sodexo plans to add 22 more Mashgin self-checkout kiosks for the upcoming 2023 football season.
“Texas Longhorn fans are extremely dedicated to their team, and as an organization, we are always looking for ways to make their gameday experience even better,” says Chris Reynolds, District Manager for Sodexo at UT Austin. “Speeding up concession lines ensures that our fans can spend more quality time watching the game and less time waiting in line.
The compact design of Mashgin’s machines allowed us to not only upgrade existing concession stands, but easily add two new grab-and-go locations.”
DKR-Texas Memorial Stadium in Austin seats more than 100,000 sports fans and is one of the top-10-largest stadiums not only among US colleges, but the world.
The solution instantly identifies and rings up the price of packaged goods, drinks, and open-plated food items (e.g., nachos, hot dogs, combination plates, etc.) from any angle - with no need for apps, barcodes or RFIDs. Fans simply place items on the kiosk tray and pay, with transactions as much as 400% faster than a traditional checkout. Mashgin is proven to cut lines in half and improve the gameday experience for fans with more than 700 kiosks across 70 major league sports stadiums and 10 NCAA venues around the country - making Mashgin the most deployed computer vision-powered self-checkout system in sporting venues.
By deploying Mashgin, Sodexo has innovated the fan experience by minimizing wait times at concession stands, while also boosting revenue and customer loyalty.
Concessions are a key part of the game day experience for sports fans, but long lines can keep fans from purchasing concession items. According to a study by Deloitte, the concession experience is the source of some of the lowest satisfaction ratings among fans. The deployment of Mashgin's technology at stadiums like DKR Texas Memorial proves earlier market research that shows fans would spend 42 per cent more on stadium concessions if lines were cut in half. Touchless checkout improves fan satisfaction and boosts concessions as an important revenue source for stadiums.
At the same time, revenue at Longhorn concession stands that use Mashgin has increased by 125 per cent.
Speeding up concession lines ensures that our fans can spend more quality time watching the game and less time waiting in line.
Mashgin kiosks have been deployed at several Texas Athletics venues managed by Sodexo which include DKR-Texas Memorial Stadium, UFCU Disch-Falk Field, Red and Charline McCombs Field, and Mike A.
Myers Stadium.
The solution instantly identifies and rings up the price of packaged goods, drinks, and open-plated food items (e.g., nachos, hot dogs, combination plates, etc.) from any angle — with no need for apps, barcodes or RFIDs.
Fans simply place items on the kiosk tray and pay, with transactions as much as 400% faster than a traditional checkout. Mashgin is proven to cut lines in half and improve the gameday experience for fans with more than 700 kiosks across 70 major league sports stadiums and 10 NCAA venues around the country – making Mashgin the most deployed computer vision-powered self-checkout system in sporting venues.
“Our deployment at DKR-Texas Memorial Stadium showcases the potential for sports teams and their food service providers to create a better fan experience,” says Mashgin Senior Vice President of Strategic Partnerships, Jack Hogan. “Fans can now easily grab a hot meal, packaged snack or beer and pay in seconds — keeping lines moving and getting fans back quickly to cheering for their team.”
Concessions are a key part of the game day experience for sports fans, but long lines can keep fans from purchasing concession items.
According to a study by Deloitte, the concession experience is the source of some of the lowest satisfaction ratings among fans.
The deployment of Mashgin’s technology at stadiums like DKR Texas Memorial proves earlier market research that shows fans would spend 42 per cent more on stadium concessions if lines were cut in half.
Touchless checkout improves fan satisfaction and boosts concessions as an important revenue source for stadiums.
