West Ham United F.C. has selected Fresh Relevance as its personalisation platform for visitors to its website following a bold redesign.
The platform delivers AI-optimised experiences across websites, apps, email, SMS and paid social.
The English professional Premier League football club offers tickets and branded merchandise - including kits and replica shirts, at whufc.com, which also hosts a dedicated online TV channel.
“We are delighted to welcome West Ham United Football Club to the Fresh Relevance family and are excited to help them provide a more tailored and valuable experience online,” says Mike Austin, CEO and Co-founder of Fresh Relevance.
Visit www.freshrelevance.com.
