Anabas has launched Anabas Welcome, a front-of-house (FOH) guest services and lifestyle brand for its facilities management clients in the UK.
French-owned facilities service provider Armonia, which began as a FOH company in 1974 with a strong lifestyle and welcome philosophy, acquired Anabas in 2021, having previously bought Office Concierge, a provider of 24-hour reception services in corporate and residential environments.
The new service launch sees Office Concierge become Anabas Welcome, with the new brand benefitting from Anabas’ infrastructure and centralised support functions, including HR, finance, health & safety, environmental management, ESG, and marketing and communications.
The strategy is to merge the two teams into one, ensuring more synergy, resilience, and robustness.
Anabas reports double-digit growth since 2021, and a 15% increase in revenues annually over the past three years.
The combined company now takes Anabas from a £35 million turnover business to £50 million.
Anabas Welcome will encompass three core strands: Residential, which will sit under Anabas Director, Tom Ward; Corporate, which will be led by Anthony Laser, Office Concierge’s current Managing Director; and Privée, Office Concierge’s service for booking luxury travel, corporate hospitality, tickets for sold out events, restaurant reservations and full event management, with significant plans to invest in this product in 2024.
The launch of Anabas Welcome allows us to do that by strengthening our service offering, leaning on the extensive experience of the two companies, and keeping up with the incredible growth in both corporate and residential markets.
Anabas managing director, Alistair Craig, says: “The Anabas mission is to be great at one thing: delivering high-quality services focused on enhancing the employee and guest experience.
Director of Commercial, Anthony Laser, adds: “Anabas Welcome is an exciting new chapter for Office Concierge, Privée and our 300+ team members.
I’m hugely excited to embark on this new journey and build upon our 20-year operational history as experts in front of house, but now as part of a broader FM service business.
"As ‘sister companies’ we already had shared values, resource, and some contracts, so this is a natural move to integrate our business support operations and set us up for future growth and success.”
