Data from a study by Ecolab in partnership with Morning Consult suggests the level and immediacy of clean and safe water concerns varies across generations.
The Ecolab Watermark™ Study consulted more than 25,000 consumers in 15 countries and found that while concern about water scarcity was high across all generations, older people expressed higher levels of concern than youner survey participants.
The study also revealed interesting insights into consumer attitudes towards clean and safe water:
{"id":59919,"sizeSlug":"full","linkDestination":"none"}
Still, safe water emerges as one of the foremost environmental concerns for most generations, alongside other critical global issues such as pollution and climate change.
As a global leader in water management and solutions, Ecolab recognizes the role businesses play in forging a safer, more prosperous future.
The company has been dedicated to working alongside their customers to advance a more water secure future for generations to come.
“We know that consumers around the world are concerned about the water crisis, and they want companies to be part of the solution,” says Christophe Beck, Ecolab chairman and CEO. “Fortunately, companies can achieve profitability and support sustainable outcomes through smart water use.
Ecolab’s commitment to its customers is not just about change – it’s about helping companies drive business performance and grow fast while making a net positive impact on the world.”
Every year, on 22nd March, Ecolab marks World Water Day by elevating the role of water and celebrating the its contribution to change and progress.
We know that consumers around the world are concerned about the water crisis, and they want companies to be part of the solution
This is a critical venture as companies face growing pressure to respond to intensifying effects of climate change and water scarcity.-item wp:list-item
These certifications help companies understand their water use and impact and implement strategies for smart water management.-item wp:list-item
Additional investor partners included Starbucks, Gap Inc., Reckitt and DuPont with additional backing by the U.S.
DFC.
The $150 million Global Access Fund IV, which closed in September 2023, aims to reach five million people with access to water, sanitation and hygiene (WASH).-item wp:list-item
Accelerating change through the power of water is core to Ecolab’s purpose to improve the health of people, planet and business around the world.
The company shares its expertise in smart water use with customers to help them reduce, reuse and recycle water in their operations.
In addition to supporting effective water use, Ecolab’s solutions help customers use energy more efficiently, reduce waste and cut greenhouse gas emissions to advance a more sustainable future.
