CCA Floors & Interiors Appoints New CEO

CCA Floors & Interiors, Inc. announced today that Ken Hirshman has been appointed the company's new Chief Executive Officer.

Prior to joining CCA, Ken served as the President, CEO and co-owner of Leedo Cabinetry, where he oversaw the company's expansion from a regional based supplier to the nation's number one turnkey provider of kitchen and bathroom cabinets and countertops to the multi-family marketplace. Said Daryl Reinke, CCA's founder, "Ken brings a unique combination of experiences that we felt were complimentary to achieving our strategic as well as financial goals. I am confident that his leadership will result in an aligned team focused on our customers' success as the cornerstone for our future growth." Mike Reinke, CCA's President, added "With Ken's experience, leadership and innovative perspectives, combined with a strong organization already in place, we are confident that CCA will continue to be a major and growing force providing critical flooring solutions to our existing and new customers.

On starting his new position Mr. Hirshman said, "Today's customers are looking for partners who are focused on providing best-in-class products, exceptional service and lowest total cost. The vision created by Daryl and Mike Reinke over the years is focused on delivering a value proposition based on these three fundamentals. Today the entire organization is committed to delivering these values to our customers each and every day." Hirshman continued by noting, "To work alongside Daryl and Mike Reinke, as well as, Ralph Grove and Peter LePage, as we lead the company into the future is an incredible opportunity."

Mr. Hirshman has a proven track record of success in company leadership, market development, sales execution, product strategy, strategic partnerships and company funding. Prior to his time at Leedo,

Mr. Hirshman was a founder and Principal of Williams Strategic Resources, a management consulting firm specializing in high-level strategic initiatives in the industrial marketplace. While at Williams, Ken led engagements covering sales force effectiveness, operating management system development and M&A diligence and analysis.