Pam to Join elevate61, Sponsored by WeWork

Pam Wayfinding - a Sydney-based technology company that makes wayfinding simple - is one of just six Australian start-ups selected to take part in this year's highly competitive elevate61 accelerator program, designed to help participants fast track their growth into the United States.

Hosted by Advance and KPMG Australia, elevate61 participants will join a 10-day trip to San Francisco, Los Angeles, and New York in April.

Pam is a cloud-based platform for managing signs to create smarter spaces for people. Education, healthcare and transport facilities globally use Pam to create spaces that are easy to navigate and fun to explore.

Through Advance, WeWork is sponsoring one company to join the elevate61 program in the US, and this year has chosen Pam.

Stephen Minning, Director of Pam, says: "Joining elevate61 with a group of such inspiring entrepreneurs is a big opportunity for us to accelerate our growth in North America. We're especially delighted that WeWork has offered to sponsor our trip - 2017 is shaping up to be an exciting year for Pam."

The six start-ups, or "scale-ups" span various industries, from marketing technology to healthcare.

Serafina Maiorano, Global CEO of Advance says: "Advance is thrilled to be partnering with WeWork in Australia and the US with a range of programs, including elevate61. We hope the opportunity to spend 10 days in the US with facilitated access to an established network of successful Australian and US-based entrepreneurs, investors, advisors and global corporations will translate to great global success for Pam."

James Mabbott, head of KPMG Innovate, says: "We are excited that WeWork are sponsoring one of their residents to join the elevate61 program. During our program workshops in Sydney in March, Pam's team showed their capabilities and the potential of their technology. We look forward to seeing what they can achieve on the US stage in San Francisco, Los Angeles and New York."

Balder Tol, WeWork's Director of Community for Australia, says, "At WeWork we're trying to find new ways of empowering our members every day. We want to be able to really make a difference by helping them grow and focus on building a successful business. For Australian enterprises, international expansion can be challenging and we are excited to give Pam the opportunity to accelerate their international expansion by participating in the elevate61 program."

elevate61 is a unique program designed to enable high performing Australian companies by connecting them with an established network of successful Australian and US-based entrepreneurs, investors, advisors and global corporations. Advance Australia is Australia's global innovation network and the largest network of high achieving Australians and alumni of Australian universities worldwide.

You can read the media release with details of the other companies joining the elevate61 program here and learn more about Pam at www.pamwayfinding.com.