Understanding the Appeal of Build to Rent

Build to Rent is catching on fast, as the UK races to meet the needs of its increasing cohort of private renters.
Those developers leading the field, such as the innovative be:here - the brand behind Hayes' popular Gatefold Building - are shaping the future of urban accommodation. But what is it about Build to Rent that appeals so much to tenants?
For 33-year-old Michelle, an NHS Business Manager, Build to Rent was the perfect solution. Michelle loved living in Hayes, with its easy travel links in and out of London, and the new developments and shops resulting from the area's modernisation. She wanted to continue living locally, but was unhappy with the standard of her privately rented accommodation. Build to Rent offered the perfect solution, allowing her to remain local but choose a better living environment.
Since moving into The Gatefold Building in July 2017, Michelle has been enjoying a superior home environment that affords her more freedom than a traditional private rented home would. Local residents looking for something better than the norm can enjoy be:here's welcoming, pet-friendly approach, low deposits (just a month's rent), three year tenancies and Habitat furnishings.
Build to Rent developments also provide a strong sense of community. The Gatefold Building hosts regular social events for residents and Michelle has highlighted the friendliness of her neighbours as one of the many advantages of living in a purpose-built rental home. She also flagged up the peaceful nature of the development and the reassuring presence of the reception services, which provide residents with support should they need it.