Making Visitors Feel Unwelcome Damages Brands
Visitors can feel your organisation's culture the moment they walk through the door to your office, according to 'The Integrated Visitor Experience' report released today by Proxyclick which reveals two out of every five people claim their perception of a company or brand has been negatively affected by their experience in the corporate lobby or reception area. That's a potential 40 percent of customers left with a bad impression: a significant financial implication no business can afford.
Of the 2,000 US and UK office workers surveyed in Proxyclick's annual 'Office Worker Bugbears' survey, over 70 per cent (71.48%) cited unfriendly receptionists, followed by over half (53.78%) naming a lacklustre welcome as top reasons for their bad experience.
In the whitepaper, big brands such as Vodafone, Brooklyn Navy Yard Development Corporation, Paxton and EMS Software (acquired by Accruent) divulge the latest thinking surrounding the 'Integrated Visitor Experience', covering the following areas:
- What the Integrated Visitor Experience represents
- New technologies
- State of the nation right now
- Current challenges to wider systems integration
- The future
Gregory Blondeau, Founder of Proxyclick, said: "Not five to ten years ago, the visitor experience did not really exist, the basic process simply covered how someone is received in a building or premises and how they're able to move around. Today, the rise of smart buildings, developments in automation, open application programming interface standards and cloud technology, have changed the game. Now, forward-thinking organisations are implementing fully-integrated solutions, enabling the Integrated Visitor Experience to begin the very moment they connect with their guest."
The whitepaper follows Proxyclick's latest service offering to the built environment; Proxyclick Marketplace. Rather like the App Store, the platform hosts multiple integration possibilities in a central location, enabling organizations to integrate both new, and legacy solutions, with their Visitor Management System, creating their own personal VIP experience for visitors. Dependent on in-house capabilities, organizations can implement the personalized suite themselves, or work with Proxyclick's integration, security or hospitality partners.
To download the 'Integrated Visitor Experience' whitepaper for free, please visit: https://bit.ly/2y57VTF.
