College sports fans will be cheering on Aramark Sports + Entertainment this season following the introduction of a range of new menu concepts modelled on established favorites including burgers, pizza, chicken, nachos, and tacos.
“As a first step in the development process, we identified the categories fans are looking for and explored how to best elevate these classics for game day,” explains Alicia Woznicki, Vice President of Design and Innovation, Aramark Sports + Entertainment. “To further enhance the concepts, we created eye-catching branding for the locations, new menu boards, uniforms, and sourced fully sustainable packaging.”
Designed to be playful and visually appealing, the new brands focus on elevating traditional fan favorites to provide a better game day experience.
Also, plant-based ingredients were key to the development.
All brands include meat alternative options.
