Gather & Gather has refreshed its branding as it celebrates a decade in business.
A feature of the caterer's new brand proposition is its promotion of the corporate taglines, ‘We’re Brave & old’, ‘We Stand Together’ and ‘We Do Good Things’.
These taglines are supported by five key 'focus pillars' which shape Gather & Gather’s commitment and creativity around food, coffee, technology, connections and interactions, and sustainability:
Food mavericks in the room: Fearing the norm, not change, Gather & Gather chefs are creative and brave.
They always know where their food comes from – namely local seasonal suppliers, what’s in their from-scratch, authentic dishes and show sustainability best practice wherever they can.
Our marriage to coffee: Devoted to the science, sustainability and surprise that amazing coffee brings, the team sources direct from farmers committed to sustainable agricultural practices and workers’ rights, always paying a fair price.
The Gather & Gather unique profile coffee is roasted in East London and the Gather & Gather Barista Academy ensures a perfect cup is served every time.
Build lifelong connections: Creating a culture of togetherness and shared values and experiences, Gather & Gather nurtures a transparent and empathetic approach partnership with suppliers, colleagues, clients and consumers.
An eye-catching website has been launched, and all site teams are being supported with new marketing and counter signage to ensure brand consistency across the Gather & Gather estate in the UK and Ireland.
Thrive in a digital world: Trailblazing tech solutions that work seamlessly and intuitively at every digital touchpoint, making life easy for our clients, customers and teams.
An eye-catching website has been launched, and all site teams are being supported with new marketing and counter signage to ensure brand consistency across the Gather & Gather estate in the UK and Ireland.
Allister Richards, Gather & Gather's founder, says: “A decade ago, we started Gather & Gather with an idea of building a food business that could challenge the status quo – a business which understands and celebrates the power of hospitality to connect people.
I’m delighted to say that hasn’t changed.
I believe in our vision even more now because I have seen firsthand that when you unite talented people with a common purpose, you can achieve truly great things.
“The leadership team has constantly moved things on for the good, taking our founding principles and building on them in a way that acknowledges our scale and presence within the market.
So, ten years in, I’ve never been more proud or excited about the future.
Thank you to everyone who has supported the journey so far.”
Matt Symonds, managing director, adds: “The reimagination of the Gather & Gather brand reflects our remarkable journey so far, the changing catering landscape and our goals for the future.
It continues to drive a point of difference between us and the competition, it competes even better with the high street and gives our teams a sense of belonging.
And, importantly, it recognises that the needs of our clients and customers have materially shifted over the past few years.
It’s been an amazing process and we’re so excited to now share the fruits of our work with everyone.”
A ‘The Future Starts Here’ conference and online event brought Gather & Gather teams together to celebrate the company's 10th anniversary and launch of the refreshed brand proposition.
Today, the caterer generates over £215M in revenue from a diverse base in the United Kingdom and the Republic of Ireland that includes universities, and workplace clients from the tech, media, financial services and logistics sectors.
