Let's Change Lives by Fighting Hygiene Poverty

Cleanology will be holding its fourth annual fundraiser in support of 'people-powered' charity and social movement The Hygiene Bank which tackles hygiene poverty on 9th October at the Hard Rock Café in the heart of London’s Mayfair.

Ruth Brock, CEO of The Hygiene Bank, says: “Cleanology has been more than a supporter of The Hygiene Bank, they are a true partner in our mission to end hygiene poverty in the UK.

Their unwavering support over the years has made a tangible difference in the lives of thousands of families pulled into hygiene poverty, and as we launch this event together, we celebrate not only the progress we have made but also the enduring partnership that makes it all possible.

Together, we are changing lives”.

Dominic Ponniah, CEO and Co-Founder of Cleanology, adds: “When we held our first event four years ago, we had no idea that four years later the scale of hygiene poverty would be such that this hidden crisis has grown exponentially.

In May, The Hygiene Bank unveiled shocking findings from its latest research report 'Hygiene Poverty in 2024'. It now estimates that 4.2m adults in the UK are currently living in hygiene poverty, a significant increase of 1.1m people compared to the findings in 2022, highlighting the escalating severity of this silent crisis. The study, which was undertaken by YouGov, uncovered the devastating impacts of hygiene poverty on individuals and families across the nation, exposing the effects hygiene poverty has on mental and physical health and how it acts as a barrier to education and work.

Last month, the British Cleaning Council (BCC) called on the cleaning and hygiene industry to get behind the fight against hygiene poverty and support in any way possible.

In May, The Hygiene Bank unveiled shocking findings from its latest research report ‘Hygiene Poverty in 2024’.

It now estimates that 4.2m adults in the UK are currently living in hygiene poverty, a significant increase of 1.1m people compared to the findings in 2022, highlighting the escalating severity of this silent crisis.

The study, which was undertaken by YouGov, uncovered the devastating impacts of hygiene poverty on individuals and families across the nation, exposing the effects hygiene poverty has on mental and physical health and how it acts as a barrier to education and work.

Key findings from the research included:

The previous events have raised £78,000 and this year’s sponsors who are all committed to the fight against hygiene poverty are cleaning and hygiene products manufacturer Evans Vanodine, janitorial supplier Futures Supplies, insurance brokers Darwin Clayton, field service management software company BigChange, washroom services firm Liberty Hygiene, workforce scheduling firm Rotageek, drainage experts DALROD and janitorial suppliers and distributors Bunzl.

The Hygiene Bank believe that no one should have to choose between staying clean and meeting other basic needs.

Through their network of projects, they provide essential hygiene products to those experiencing poverty or crisis.

Tickets are priced from £75 +VAT each and are available on Eventbrite, with all profits to be donated to The Hygiene Bank.