AV executive Brooke Ellingworth has joined Kramer Electronics in the new role of Director of EMEA Channels
With over 16 years of top-level experience, including senior positions with Logitech, Ingram Micro and Cisco, Ellingworth will oversee the communications technology company's business transformation and growth strategy, delivering advanced levels of support – tailored to specific regions – and creating more deeply aligned relationships with new and existing channel partners.
Adding over 16 years of top-level AV/UCC knowledge and experience to Kramer’s growing international team, Brooke will play an instrumental role in the company’s ongoing business transformation and growth strategy, with closer and more aligned channel partnerships, key to achieving its ambitions.
Working with partners such as Sony, Jabra and Netgear, Kramer’s industry-leading hardware, advanced software and cutting-edge cloud technologies, deliver complete meeting room solutions for any business, with corporate, education, entertainment, healthcare and government among its core customers.
An accomplished sales and channel leader, Ellingworth will report to Senior Vice President, Peter Baxter.
Ellingworth, who was recently awarded a degree by Cambridge University after studying the circular economy and sustainability, has been tasked with refreshing and restructuring the company's channel strategy, to maximize sales and growth opportunities across both local and international markets, while extending brand awareness on a global scale.
She will also work in sync with Kramer’s growing regional management teams in EMEA, while also adding her knowledge and expertise to provide support in Kramer’s other global markets, such as North America.
Ellingworth says: “I am delighted to have joined Kramer and excited at the opportunity to be a part of their already fantastic team.
“The most important thing for me right now is getting to know the channel intimately and building true and long-term relationships.
That means really understanding who they are, their relationship with us, and ways that can be improved.
Brooke is a serial achiever and someone who has an incredible record of implementing hugely successful strategies and transformation to business – often from scratch – with quite stunning results.
I need to make sure we have the right partners who are committed to joining us on our journey.
To do that, we have to be humble and accept that we need to do some things differently than before.
My experience has always been in strategy and transformation of businesses, and we have identified some incredible opportunities.
The passion I have seen from the Kramer team across all parts of EMEA, together with the company’s creative and disruptive nature is something I absolutely wanted to be a part of.”
Baxter, who worked with Ellingworth at Logitech, adds: “I am thrilled to welcome Brooke to the Kramer family and be part of what is truly an exciting time for the company as we accelerate our transformation.
“Brooke is a serial achiever and someone who has an incredible record of implementing hugely successful strategies and transformation to business – often from scratch – with quite stunning results.
We believe we have the most innovative advanced engagement technology solutions available anywhere in the current market, each designed to remove boundaries and amplify the human experience to help people (and businesses) reach their potential.
