Ecolab foodservice programs are designed to help customers thrive, no matter the size or complexity of their establishment and its operations.
We know having the entire space clean is imperative, and in turn helps drive guest satisfaction and brand protection.
While an important piece of the overall puzzle to foodservice success, cleaning programs can be both time consuming and complicated, taking staff’s attention away from other critical tasks.
ReadyDose is designed for simplicity and efficiency. It is easy to use: just fill, drop, and dissolve. The tablets ensure controlled dosing, allowing staff to know exactly how much cleaning chemistry is being employed every time. It is also easy to store, requiring 84% less storage space1 compared to traditional ready-to-use (RTU) cleaning solutions. Weighing less than standard RTU or concentrate solutions, ReadyDose is simple to move, perfect for busy establishments where space and mobility are limited. Additionally, with a 98.8% reduction in plastic packaging waste2, ReadyDose contributes to significant water and energy savings during the cleaning process, helping establishments work towards their sustainability goals.
ReadyDose embodies ease of use, storage, mobility, and is also easier on the environment, making it an ideal solution for smaller establishments.
Transforming the Everyday Use Clean
ReadyDose is designed for simplicity and efficiency.
It is easy to use: just fill, drop, and dissolve.
The tablets ensure controlled dosing, allowing staff to know exactly how much cleaning chemistry is being employed every time.
It is also easy to store, requiring 84% less storage space1 compared to traditional ready-to-use (RTU) cleaning solutions.
Weighing less than standard RTU or concentrate solutions, ReadyDose is simple to move, perfect for busy establishments where space and mobility are limited.
Additionally, with a 98.8% reduction in plastic packaging waste2, ReadyDose contributes to significant water and energy savings during the cleaning process, helping establishments work towards their sustainability goals.
The tablets come in a variety of applications that cover customers’ everyday cleaning needs, from the back of the house to the front of the house, and every spot in between.
To learn more, visit the ReadyDose webpage.
When customers purchase our ReadyDose program, they’ll find that each product case comes equipped with a QR code leading to a product-specific landing page.
This page will host training videos, Safety Data Sheets, and additional product information, ensuring staff are well-equipped to utilize the product effectively.
"With the launch of ReadyDose, we are pleased to present a solution that aligns with the needs of independent restaurant operators and enhances sales opportunities," says Kris Kielsa, Executive Vice President and General Manager, Institutional North America.
"This service-free program, supported by Ecolab's trusted reputation, targets the expanding small format segment and offers specialty applications to complement our core dispensed programs.
It also further solidifies ReadyDose as a gamechanger for small footprint restaurants and allowing our customers to maintain exceptional cleanliness with ease."
A Cleaning Team in a Tablet
For the next several months, we’re rolling out integrated marketing campaigns across North America and China, focusing on driving leads with untapped customers to support sales growth and drive market share.
The campaign creative concept, “Cleaning Team in a Tablet,” was designed and tested to resonate with audiences in various locations, ensuring that our message of simplicity and efficiency appeals to foodservice operators regardless of their geographical context.
The concept personifies the effectiveness of the program with computer generated imagery (CGI) of characters and custom animation, bringing the team’s cheerful and fun personalities to life as they whistle and clean their way through a restaurant.
Smaller operators face unique challenges with limited budgets, making it difficult to invest in comprehensive cleaning solutions.
That’s where ReadyDose comes in.
With all its benefits and the ease of use, it’s like having a professional cleaning team packed into one tablet.
"The marketing campaign for our ReadyDose program is looking to increase brand awareness by showcasing customized innovation for potential small format customers,” said Bryan Henneman, Vice President of Marketing, Institutional North America. “By leveraging a breakthrough creative activation campaign, we're looking to accelerate the sales journey for our unique customer base while equipping independent restaurant operators with effective cleaning solutions to address their distinctive challenges.
By simplifying the cleaning process and enhancing sustainability, ReadyDose not only supports the operational efficiency of independent restaurants but also aligns with our broader mission of promoting environmental stewardship.
We are proud to lead the way in sustainable cleaning solutions and look forward to seeing the positive impact ReadyDose will have on our customers and the industry as a whole.
To learn more, visit the ReadyDose webpage.
Notes
