Introducing the Konduko Smart Event Platform
The BIG 5 - the largest event for the construction industry in the Middle East, is going smart following the introduction of the new Konduko Smart Event service as part of an initiative to revolutionise the way business-to-business (B2B) meetings are held within the construction sector.
With Konduko, visitors are back in control of the information they collect, and can also decide who they want to share their personal information with. Via their smart badge and with zero learning curve, visitors are empowered to opt-in to receive any content stored on the Konduko Reader available throughout the show floor.
Rethinking the traditional lead generation concept, the Konduko Digital Handshake initiates long-term meaningful business relationships. With an average of 80% visitor using the system, Konduko is consistently achieving engagement levels 2.3 times above the industry average. For this reason, after successfully introducing the service at FM Expo and Outdoor, Design and Build Show in 2016, dmg events Middle East, Asia & Africa has confirmed Konduko & Info Salons as Smart Event partners for its flagship exhibition in Dubai.
Matthew Harris, Founder & CEO of Konduko, said: "We are enjoying working for these large shows as we get to know our technology better. For example, we already know visitors interests before they arrive, but we are now seeing new trends regarding who they interact with impulsively. By ensuring 100% of the visitors are able to interact digitally, the service is now providing a complete picture of event floor engagement for organisers for the first time."
"Our mission is to offer an exceptional event that enables construction industry professionals to network, learn and do business effectively in one place, at one time. In our effort to improve the visitor experience every year, we decided to introduce Konduko's service at The Big 5 2017, making it easier than ever for our visitors to collect information from the show floor," stated Josine Heijmans, dmg events' Portfolio Event Director.
The Konduko Smart Event platform is now being used at leading tradeshows across the Middle East region and Asia. To know more about Konduko and The Big 5 2017, visit www.konduko.com and www.thebig5.ae.
About The Big 5 (26 - 29 November, Dubai World Trade Centre)
The Big 5 is the Middle East's largest and most influential event for the construction industry. Organised by dmg events Middle East, Asia & Africa, the exhibition showcases 360-degree building solutions clustered in five product sectors: MEP services, Building Interiors & Finishes, Building Envelope & Special Construction, Construction Tools & Building Materials, and Construction Technology & Innovation.
Last year's edition of The Big 5 was the largest to date, attracting over 78,869 participants and 2,586 exhibiting companies from 59 countries. In 2017, on its 38th edition, the event introduces a new dedicated area for the HVAC-R sector, while returning features include the Live Product Demonstrations, and The Gaia Awards. Gathering buyers and manufacturers of construction products from around the world, The Big 5 2017 also offers a broad educational agenda, with two high-level conferences and dozens of CPD-certified workshops.
