Midea and FG Europe at HVACR 2018
Demonstrating the diverse Midea product line up, the companies dominated all 3 days of the show as a result of promotional activity and a fun brand experience hosted by live DJ Maxine Hardcastle that connected with over 1,600 installers and consultants.
The objective was to meet with all the UK air conditioning installers and convey the benefits of buying the Midea air conditioning brand, plus the many additional added value benefits that installers would receive on top from partnering with them.
Scratch & Win!
When visitors came to the Midea stand, they were greeted with a demo opportunity on one of 5 products. After the very quick demo, they received a Scratch Card which they could then exchange for a Lucky Dip to win one of 2,300 prizes at the show.
Prizes ranged from a pens, notebooks, mugs, through to camera's, Echo Dot's, Kindles, and ultimately the top prize of 12 laptops to be won across the 3 days
Across the 3 days, Midea and FG Europe managed to meet and greet 1,676 installers and consultants and demonstrate the product and the added value benefits to them which was a huge success for Midea and also 1,676 happy prize winners!
The Worlds No. 1!
There were some very strong messages from Midea at the show, designed to appeal to installers, including...
- Midea are the Worlds No. 1 brand and make more a/c units globally than anyone else! 1 in 5 a/c units sold globally is a Midea unit with the product reliability you would expect from the gobal leader
- Mi Partner - bespoke business plans tailored to suit your business needs. Receive up to £500/pcm towards your own van, website, work clothing, and so much more.
- Up to 65m of Refrigerant Paid for when needed, rather than 30m when not! Mi Partners are eligible for refrigeration contributions of £32/kg on R410a products and £12/kg on R32 products. Contributions will be paid for by FG Europe up to the maximum piping length of every split and multi split air conditioning system sold.
- 10 Year Warranty - an industry first! Offered as standard to Mi Partner installers.
- Full Splits R32 range by spring 2018.
- Fastest Quotations and Technical Support - get in touch and test us on our promise!
Midea Training Facility... opening spring 2018!
If you missed the show so didn't get to see the products up close, Midea UK and FG Europe will be opening a training facilitiy in their Newcastle Office in spring so please get in touch and we will add you to our opening invite list.
If you would like more info on Midea products and how the many additional benefits can help your business, please visit www.fgeuropeuk.co.uk.
